06/23/26
Bononia Dolci Enters Modern Retail – Protein Pancakes Now Available at Fantastico
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Strategic partner in the distribution and development of successful brands
A sustainable distribution model that delivers value to our partners and high satisfaction to the final consumer
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1000+
Outlets in direct distribution
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300+
SKUs in active portfolio
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15+
Exclusive representations for the Bulgarian market
Products
Exclusive selection
Foods
Beverages
Bulgarian producers
Non-food products
Brands
European leaders under one roof
We represent brands from specialised manufacturers — category experts with long-standing traditions and established standards
- Nearly a century of tradition – premium chocolates, truffles, bonbons and a no-added-sugar line
- Luxury Belgian truffles with naturally dehydrated fruits and up to 52% cocoa – sustainable production and premium packaging
- Italian confectionery products — classic and protein pancakes and muffins, and ready-to-eat sponge cakes
- Italian biscuits from Perugia – filled, whole-grain and children's shapes, without artificial additives and with an authentic ta
- А Spanish biscuit company with over 117 years of history – iconic Filipinos and Crispy Bites in innovative impulse formats
- Crispy whole-grain breads with natural ingredients – rich in fibre and protein, ideal for aperitif and snacking
- High-protein whole grain breads with over 30% protein – crispy, delicious and created for an active and balanced lifestyle
- Italian confectionery specialist with five decades of tradition – premium cakes and French macarons in convenient packaging
- French family pastry house from Normandy with over 100 years of history – brownies, blondies and maxi cookies with authentic ing
- Innovative Greek wafer bars and cups with 95% peanuts – classic, vegan, no-sugar and protein lines
- Natural healthy snacks – raw bars and fruit gummies made from 100% fruit
- Revolutionary plant-based line for an active lifestyle – vegan protein bars, protein powders and meal replacements
- Handcrafted protein bars with 30% protein – one of the most recognizable brands in the fitness category
- Bulgarian family brand of vegan spelt wafers with the ProViotic probiotic – no palm oil and no white sugar
- Baby fruit purées made from 100% fruit in pouch format – developed with paediatricians, without added sugars or preservatives
- Functional, gluten-free and organic cereal snacks – muesli and children's oat rings with Nutriscore A
- Creative premium chocolate lollipops and figurines for children, featuring recognizable characters
- Children's biscuits with classic recipes and fun shapes for impulse purchase
- French mini wafer cones filled with milk chocolate – an unconventional snack format from Brittany
- Sugar-free jelly candies - 100% vegan, rich in fiber and with a Nutri-Score A
- Tropical fruit juices and coconut water with international standards – classic and no-added-sugar variants
- Italian alpine water from the Dolomites with over 175 years of tradition – premium glass and carton packaging without plastic
- Bulgarian natural energy drink with caffeine from guarana and L-theanine from matcha – up to 6 hours of focus without sugar
- Italian plant-based drinks and creams based on nuts – almond, hazelnut and pistachio
- Italian pioneer in plant-based alternatives – barista drinks, vegan desserts, puddings and lactose-free cocoa spreads
- An established brand of classic and windproof lighters – reliable quality in checkout-counter impulse packaging
- A global leader in the instant-glue category – universal and Power Flex variants
About us
Smart Foods is a distributor that turns strong European brands into successful categories on the Bulgarian market
Behind every brand in our portfolio stands hands-on work with the manufacturer, a strategic assessment of the market, and a commitment to the long-term development of the brand in Bulgaria. We import and distribute food products and beverages from established European and Bulgarian manufacturers with high added value and proven potential. We build distribution with high standards — from the precision of deliveries to the care for every item on the shelf. This is how we turn trust into long-term partnerships
Careful selection
Every brand in our portfolio is the result of a strategic assessment — quality, market potential, and alignment with our values. Our approach to selection remains the same, whether for a premium specialty or a mass-market product.
End-to-end standards
We control quality from the manufacturer to the retail outlet — with transparent processes, reliable logistics, and accurate documentation. The brands we represent carry certifications that withstand scrutiny from any retail chain in Europe.
Category-driven approach
We don't simply deliver products — we develop categories. We work with retailers on shelf positioning, range rotation, and seasonal activations. Our goal is always sustainable growth of the categories in which our products participate.
Open-ended partnership
We view our work with manufacturers and retailers as an investment, not a transaction. This means consistency in terms, transparency in communication, and real support on the ground.
Distribution scope
High numeric coverage and qualitative positioning of the right products in the right outlets
We cover the full spectrum of sales channels
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Modern supermarkets
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Local retail chains
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Grocery stores — traditional trade
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Petrol channel
News
Latest from the world of Smart Foods
Reviews
What our long-standing partners have to say about us
It is an absolute pleasure to work with a supplier like this.
The modern management model, the punctual deliveries, and the interesting product range have made Smart Foods one of Optima's favorite suppliers. "Integrity" is perhaps the most accurate word to describe this partner of ours!
Lyudmil Sirakov - Adia trade
Manager
Sofia
An exceptionally reliable partner! They offer a rich assortment of quality products, which is constantly expanding. Very fast and reliable service. And immense admiration for our sales representative Nadya!!! A fantastic addition to your team.
Gergana Alexieva - Sofia Market
Manager
Sofia, Bulgaria
High professionalism, flexibility, a broad product range, products with no equivalent on the market, kind and responsive, always understanding toward the partners they work with.
Sabina Ivanova - Supermarket Noli
Manager
Sofia, Bulgaria
Smart Foods is an exceptional partner who helped us successfully enter traditional trade and get even closer to our customers. Their individual approach and the trust they have built in the sector have helped us secure strategic shelf positions and establish the brand as a modern and innovative product. Their long-standing experience allows us to run highly effective campaigns and report consistent sales growth year after year.
Smart Foods clearly recognizes the value of specialized European brands and knows how to integrate them successfully into the Bulgarian market. Their understanding of market dynamics ensures fast results, making Bulgaria a priority destination for international brands.
Boris Bivolarski - Oh! Good
Co-Founder
Sofia, Bulgaria
Smart Foods has been a valued partner of ours since the beginning of 2026. They are highly professional, well-organized, and possess deep knowledge of the Bulgarian market. Communication and cooperation with their team have always been excellent, and we truly appreciate the strong relationship we have built together. We consider Smart Foods a reliable and trustworthy partner and look forward to further developing our successful cooperation.
We would strongly recommend Smart Foods to any European manufacturer considering entering the Bulgarian market. They are a reliable, professional, and well-structured company with excellent market knowledge and strong local expertise. Their organized approach, clear communication, and commitment to long-term cooperation make them a trustworthy and valuable business partner.
Zoe Sapounaki - Parfait (Riddle)
Export Manager
Greece
Smart Foods has been a reliable and professional partner for the Bulgarian market. Their team is proactive, well-organized, and supportive in developing our brands locally. The partnership works well thanks to their market knowledge, smooth communication, and commitment to growing the business together.
I would recommend Smart Foods as a trusted importer for Bulgaria. They are committed, responsive, and have a strong understanding of the local market.
Luciana Marzullo - Delaviuda
Area Manager Europe
Spain
We have been cooperating with Smart Foods for several years, we are extremely satisfied about the collaboration, which is based on mutual reliability and common goals. We have a smooth communication with this partner, whom we appreciate because we are able to work closely together sharing opportunities, strategy, development and information.
If you are looking for a reliable partner which will create added value to your company and brand on the Bulgarian market, which you can always trust and will always do the best to make things happen Smart Foods is the right choice.
Francesco Bianchi - Tedesco Srl
Export manager
Italy
Behind every delivery from Smart Foods stand uncompromising selection and high standards. We curate our portfolio with the modern consumer in mind — one who looks for quality, authenticity, and clean taste.
Our mission is to set new standards in distribution in Bulgaria, combining international know-how with a personal approach to every outlet we serve
Atanas Perchev
Managing Director Smart Foods
