LIXR (Elixir) is a Bulgarian innovation in the natural energy drink category, created in 2023 by two brothers with a vision for a healthier and more productive alternative to classic energy drinks. Perfect synergy of 115 mg of natural caffeine from guarana and 150 mg of natural L-theanine from green tea and matcha — no added sugar, no sweeteners, no taurine and no preservatives. Up to 6 hours of focus and productivity in one can — no crash effect.
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2023
Year of establishment
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Bulgaria
Country of origin
Natural energy drink
115 mg of caffeine from guarana and 150 mg of L-theanine from green tea and matcha in three flavors – red berries, kiwi and strawberry, mango and pineapple. Up to 6 hours of focus without the crash effect.
Bulgarian innovation from 2023
Created by two brothers with a vision for a healthier alternative to classic energy drinks. No taurine, no sweeteners, no preservatives – a pure functional product.
Category ready to be broken
Classic energy drinks have dominated the market for years, but consumers are increasingly looking for "better-for-you" alternatives. LIXR is among the first Bulgarian players in this free niche.
Exclusive strategic development partner
Smart Foods imports LIXR exclusively for Bulgaria. Young brand – we support our customers with product training and active category position building in the petrol and grab-and-go channel.